CPA Marketing is a simple form of affiliate marketing where you get paid for a specific action on your affiliate link.
CPA stands for “C=Cost, P=PER, A= Action/Acquisition”. A marketer gets paid for all valid action of visitors.
The name itself describes its process of earning. Every action is money in CPA.
The more targeted traffic you attract for your website or landing pages, the more conversion rate you get from your visitor’s action.
In CPA, sell is not the main task, there are different actions available.
Here are some major actions, uses in CPA
- Filling out a form
- Submitting email address
- Submitting Zip code
- Download something
- Completing a survey
- Buying something
- Free Trials
Why should choose CPA marketing instead of affiliate marketing?
CPA Marketing is much easier and a part of affiliate marketing. In affiliate marketing, you need to find a buyer to sell a product. But in CPA, the visitors need to do an action only.
Everyone loves to get something free and every action is considered as a lead which makes CPA conversion very high. In Affiliate marketing, you must buy something which decreases the conversion rate compare to CPA.
For a newbie, it’s better to start with CPA marketing because
- You can start without any website or blog.
- No need to have a consistent source of traffic.
- An immediate result to be more motivated.
- Few Cents/dollar in a short time which will help you to grow yourself.
How much can be earned from an action?
Normally for each LEAD/conversion $0.50 to $20.00 is get paid. But for some special product marketer can get paid even more than $200 for per lead.
Grow these skills while working with CPA Marketing
Building a website:
You may want to start with a website/blog on a subject of your choice. If you are planning to take CPA as your career then better create a website.
You will need to know, how to start a new website, buying a domain name, hosting your pages with some best hosting service provider and make a beautiful landing page which converts well. These skills are very important for CPA marketer.
Basic of Pay-Per-Click(PPC) advertising:
Be familiar with PPC advertising to get traffic to your website/landing page. It’s little similar to buy an ad space, you need to bid for your specific keywords to place the link to your website/landing page to take your targeted traffic or visitors.
Who have good experience about search engine advertising, PPC can be best and fastest option and lots of targeted traffic can be attracted for visiting your website/landing pages.
Social Media Marketing like Facebook pages and groups:
Learn how to create and promote Facebook pages and groups. If you start getting likes then you are on your way to driving traffic to your landing page.
Twitter also can be one of the best traffic sources.
Creating YouTube channels:
Start Practice for creating videos and YouTube channels. You can hire other people also to create videos which will grab the attention of your traffic.
Once you start getting traffic to your video, put your landing pages link on the video description.
If you know graphics design and don’t want to write content on a blog or make a YouTube, then this is may be the best option for you.
You can find prime ad spaces and rent this ad space for a specific period of time.
If you can target your audience properly then you will get lots of clicks on your link and the will be putting their information and we will get our lead.
Try to find your best interest and knowledge about a niche. Select your niche very carefully researching the recent market.
Niche Selection is one of the most important parts of your marketing.
Most of the marketer fails in affiliate marketing only because of selecting the wrong niche. But in CPA Marketing, it’s quite important but not a major failure.
It’s very important to know who your targeted traffic is and what their interests are.
The most popular niches are Health and fitness, technology, Skincare, money online.
Landing page creation:
The landing page should be focused on a single, specific goal so that user get involve and do registration or submit a lead. It should present only relevant messages that encourage visitors to complete the registration process.
Two great sources for building a landing page for free by marketers.
- Leadpages (http://Leadpages.net)
- Instapage (http://Instapage.com)
Email marketing is an essential part of CPA marketing. You can improve your relationship through email marketing and bring a big sale or conversion through it.
You must pay close attention to your audience and avoid the common trap of simply sending bulk mail to the customer. For email communication you can use:-
Article marketing is one of the best and oldest marketing strategies that online marketer use to drive traffic to their website. Marketer writes an article to engage visitors to their site for the longer period with helpful topics.
If you can write an article yourself researching on the specific topics, it will give you long term benefits of driving traffic to your website.
Keyword research is the process of choosing words or phrases that user will search for. Keep it mostly related to your business, product or services.
If you are using wrong keywords, you will attract the wrong visitor for your business website. End of the day you will not get any business from those visitors.
Choosing the Best CPA Networks
As a newbie, try for the small CPA networks.
Most of the affiliate manager will ask you 1 common question, what are the CPA networks you are working with?
Definitely your answer will be “none” and chances will be high to get rejected.
So better try to get accepted into 1 or 2 small networks then try for the bigger network.
Here are some references, you can start with
How to get accepted by the Network?
Have you ever thought why CPA network use a manual selection process for the affiliate program?
Are they trying to make the thing difficult for their affiliates?
The process is just to avoid spamming and ensure the real leads.
Here are some tips, if you follow them, they may accept your application.
Be Bold and Honest:
When you are filling out the form, make sure you are providing the right information like your address, Name, and DOB etc.
In most of the application, they will ask you about your internet marketing experience.
Be honest, if you are completely a newbie and never had an online sell, just ensure them you are 100% serious and trying hard to grow your marketing knowledge.
You can tell them about your study process like any purchased course or be reading popular blogs.
Just show your confidence and ensure them your seriousness.
If you don’t have any website, no need to worry. It’s not mandatory but if you have one, you will get more priority.
When the question comes for the incentive traffic, better always say no to avoid rejection.
Some network may ask for your promotional budget too, so be prepared for that. Keep a budget of at least $100 to $200. You can increase your budget once you are confident with your paid traffic method.
Call your affiliate manager first
Don’t wait for your affiliate manager’s call. It may take 24-48 hours to get a call from your network.
If you call your affiliate manager after 10-15 minutes you submitted your application, your chances are high that they will accept your application.
Show your real interest to them, don’t worry they will approve instantly.
What to do for your application rejection?
If your application is rejected because of some ridiculous reason don’t be upset and lose your mindset. Still there are thousands of CPA network you can work with and you can reapply them after a period of time.
If they reject you, call or email your affiliate manager to know the reason of rejection.
It will be big advantages when you will be applying to some other network.
So, don’t stay idle looking for the solution, focus on your actions they will accept you on their network.
How to Choose the Best CPA offers for you?
When you find an offer, you are looking for, click on the offer’s listing and read the offer details.
The listing will give you the basic information about the allowed traffic and things to do.
If you are ok with the type of allowed traffic, preview the landing page to check how your visitor will see once they click on your affiliate link.
Be sure that your landing page looks clean and professional. If not, it will not convert well because of shady looks.
Avoid those offers which are having multiple pages for actions because your conversion rate will be very low.
Check your offer’s Earning Per Click (EPC) and Conversion Rate (CR). Try to avoid offer which is having low EPC. Conversion Rate should be minimum $1.
Gravity should be minimum 50 as it goes higher is better.
Tracking your affiliate link
Tracking your affiliate link is highly important. If you don’t track your link then you won’t be able to monitor your weakness and success of your marketing strategy.
Recommendation for tracking
- The Best converting landing page
- Which CPA offer converts best
- Which keywords are converting well
- Traffic source
- PPC ads
- Type of advertisement ( images or text)
You can use “Google Analytics” is best free tools for tracking.
You can use the below-paid tools also for advance options
Different methods to drive traffic to your website
Everyone have their own strategy to drive traffic the website or blog. There are lots of traffic methods available but you need to check with your advertiser which traffic method they allow. Different traffic methods are:-
- Niche website/blog
- Video marketing
- Social media marketing
- Article marketing
- Answering Forum question
- Commenting on Popular blog
- Press releases
- PDF marketing/Slide sharing
- Guest blogging
- Email Marketing
- PPC campaign
- Social media campaign
- Banner ads
- Solo AD
Things to avoid as a newbie
Always avoid shady networks. Before choosing a network check for its reviews.
Are you Ready to start CPA Marketing Now?
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